LaCrosse Technology Ltd. d/b/a Weather Direct® (“Weather Direct”) is committed to protecting the privacy of your personal information. This Privacy Policy was created to ensure the confidence of visitors and customers (“you” or “your”) to the Web site (“Site”). This Privacy Policy also demonstrates our commitment to fair information practices and the protection of your privacy.

  • Types of Information Collected

    • Personal information

      There are areas on the Site where you can share information that is unique to an individual; such as your name, company name, postal address, e-mail address, phone number, zip code, and credit card information (“Personal Information”). You can also purchase products and expanded service packages with your credit card. Accordingly, we may request your credit card information for shipping, billing, and credit card validation purposes. We ask for this information to deliver requested data to you or deliver a product. If you communicate with us by e-mail or complete online forms, we may require Personal Information that personally identifies you. Weather Direct® may also request your e-mail address or mailing address for the purposes of having someone contact you for additional information, or in response to your request for information from us.

    • Information from children

      Weather Direct® does not knowingly solicit or collect information from persons under 13 years of age (“children”). While there is no age limit to use the Site, we ask that children not submit information to us without the consent of a parent or guardian. When we e-mail information to you, we will provide instructions that show you how to unsubscribe from receiving further e-mails. If your child requests to receive information from Weather Direct® without your knowledge, follow the instructions in our e-mail to cancel the request immediately. Parents can also contact Weather Direct® to access, change, or delete any personal information submitted by their child.

    • Other information: “Cookies”

      Weather Direct® may collect information about you and your use of the Site whenever you visit this Site. This data helps us analyze and improve the usefulness of the information we provide at the Site and the performance of the Site. For example, we may collect various forms of information such as entry and exit points for the Site (i.e., referring URLs or domains), site traffic statistics, and operating system and browser type (collectively “Traffic Data”). Traffic Data is anonymous information that does not personally identify you but is helpful for marketing purposes or for improving your experience on the Site.

      In addition, when you request pages on our Site, our servers may automatically log your Internet Protocol (“IP”) address. An IP address is a number that is automatically assigned to your computer whenever you are surfing the Internet. Weather Direct® may store some information on your computer in the form of a “cookie” or similar file to help us maintain and improve this Site in many ways.

      A “cookie” is a small amount of data that is transferred to your browser by a Web server and can only be read by the server that gave it to you. It functions as your identification card, recording such things as Internet addresses, passwords, and preferences. It cannot be executed as code or deliver viruses. With most Internet browsers, you can erase “cookies” from your computer hard drive, block all “cookies,” or receive a warning before a “cookie” is stored. The “Help” portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Please refer to your browser instructions to learn more about these functions. Enabling cookies allows you to take full advantage of the features on the Weather Direct® Site and we recommend that you leave them turned on. If you elect to block the cookies, we will not be able to provide you with a personalized experience on our Site.

  • Use of Information Collected

    Weather Direct® may use Personal Information to send you information about our products or promotional material from time to time, or to contact you when necessary. We use your Personal Information to complete your orders, customize your experience on the Site, and display content that we think might interest you. In order to inform our customers about new products, we may send e-mail notices to you. We use your e-mail address only to the extent necessary to follow up on specific questions requiring information from our business partners. Visitors that give us their telephone numbers online will only receive telephone contact from us to respond to information requests, or with information regarding orders they placed online. We may use nonidentifying and aggregate information to better design our Web site and to share with service providers.

  • Sharing Personal Information

    Weather Direct® will not sell, rent, share, monitor, edit, or disclose any Personal Information about you, including its contents or your use of this Site, without your prior consent. Weather Direct® may share your Personal Information for the following limited purposes:

    • Third parties

      Weather Direct® may share Personal Information with Weather Direct® business partners or other Weather Direct® distributors in order to follow-up with you regarding products, services, opportunities, or additional requested information. Weather Direct® may also share Personal Information with other companies and individuals to perform functions such as filling orders, delivering packages, sending postal mail and e-mail, removing repetitive information from customer lists, analyzing data, providing marketing assistance, providing search results and links (including paid listings and links), and providing customer service. Personal Information that is collected for processing credit card payments is stored on those third-party service providers’ Web sites and servers that provide such functions for Weather Direct®. Such companies will only use your Personal Information for those purposes necessary to perform their functions.

    • Promotional offers

      Weather Direct® may from time to time send offers to selected groups of Weather Direct® customers on behalf of other businesses. Weather Direct® does not provide your name and address to businesses that it sends offers for.

    • Business transfers

      As Weather Direct® continues to develop its business; we may sell or buy subsidiaries or other business units. In such transactions, customer information generally is one of the transferred business assets but remains subject to the obligations made in any pre-existing Privacy Policy.

    • Legal obligations

      Weather Direct® may share your Personal Information if we have a good faith belief that such action is necessary to: (1) comply with the legal process or other legal requirements of any governmental authority; (2) protect and defend the rights or property of Weather Direct®; (3) enforce this Agreement; (4) protect the interests of other users of the Site or any other person; or (5) operate or conduct maintenance and repair of the Site or equipment.

  • Protection of Personal Information

    To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we have put in place appropriate physical, electronic, and managerial procedures to safeguard and secure the Personal Information we collect.

  • User Choice Regarding Collection, Use, and Distribution of Personal Information

    You may choose not to provide Weather Direct® with any Personal Information. In such an event, you can still access and use this Site. If you do not wish to receive information and promotional material from us, you may select the appropriate “opt-out” option if we ask you for Personal Information.

  • Links to Third-Party Web Sites

    The Site may contain links to other Web sites. Weather Direct® is not responsible for the privacy practices or the content of such Web sites. We have no control over the use of such Web sites and you should exercise caution when deciding to disclose any Personal Information on these Web sites.

  • How You Can Access or Correct Your Information

    If your Personal Information changes (such as your address or telephone number), you can access and update any Personal Information that you provided to us by clicking on the following links, logging in and editing your profile:

  • Changes, Updates, and Modifications to this Privacy Policy

    Weather Direct® reserves the right, at any time and without notice, to change, update, or modify this Privacy Policy, by posting such change, update, or modification on the Site. Any change, update, or modification will be effective immediately upon posting on the Site. Changes, updates, and modifications to the Web site Terms and Conditions of Use Agreement and the Privacy Policy will continue to govern your use of the Weather Direct® Site even if you do not receive notice of the change, update, or modification.

  • How to Contact Us

    Should you have other questions or concerns about our Privacy Policy, please call us at 608-785-7935 or e-mail us at

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